Audiences Go Online to Connect with the Arts

Wednesday, 29 June 2011

Connecting:// arts audiences online, new research released today by the Australia Council for the Arts, demonstrates the use of online media at each stage of the audience journey – from the point of first becoming aware of an the event, to attendance through to sharing their experience afterwards.

Australian arts audiences are using online resources to help shape and inspire their arts experience with 40% becoming aware of an arts event online, 75% using on line resources to research their event and 66% going on line after the event to share their experience.

For more information, full resources and event information click here.

 

 

 

 

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